The Future of TV
Kris Magel, evp, director national broadcast at Interpublic's Initiative, says it's a technique that has worked very well in the digital space via contextual and behavioral targeting. Says Magel: "The goal of the entire effort is raise the value and effectiveness of inventory for advertisers."
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Nets, cable: Dish just ain’t right
Network executives and cable companies appear to have found a common enemy: satellite provider Dish Network. Despite a history of feuding with networks over fees to carry their shows, the cable guys are still siding with programmers in their fight with Dish over new ad-skipping technology for DVRs. Glenn Britt...
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SBS Entertainment, MegaTV and Puerto Rico Tourism Company Present "Encanto del Caribe" with Arthur Hanlon and friends ...
MIAMI, May 23, 2012 /PRNewswire/ -- MegaTV, the television network owned by Spanish Broadcasting System, Inc. (SBS) (Nasdaq: SBSA), always at the forefront of great events, is pleased to announce that ...
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New show to chronicle history of Indian TV
A new show 'Inside Indian Television' will revisit the transformation of the small screen over the years.
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Dish Networks Brings Foreign Channels to Roku
Dish Network announced the launch of the "DISHWorld" service on the Roku family of video streamers, bringing foreign channels it offers satellite subscribers to the set-top box.
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